THE new owners of the iconic Ideal Home Show – Media10 Ltd have awarded Focus Media Marketing the contract for regional newspaper promotions for the 2010 Show.
The regional press promotional activity takes the form of complimentary ticket promotions and is featured from February 8 – 13 in approximately 65 newspapers in England and Wales with a combined circulation of around 1.3 million.
Focus Media’s Phil Merry said, ‘We worked on the 2007 and 2008 Shows for the previous owner and I am extremely pleased that the Show’s new owners have
re – appointed my company to look after this side of their business.’
The Show, which runs from March 20 to April 5 at London’s Earls Court was sold to Media10 Ltd in 2009 by the previous owners the Daily Mail.