FOCUS MEDIA celebrates seven consecutive and successful years in 2016 working on the most iconic home show in the world.
In partnership with the Ideal Home Show’s owner Media 10, Focus Media has developed a successful free tickets promotional strategy for this show.
Focus Media carefully targets regional newspapers and provides each of them with 500 pairs of tickets to give away to their readers.
Their readers love these types of promotions because they are getting something for nothing, and newspapers also love this style of promotion because they can add real value to their newspapers as well as being associated with an iconic brand.
For the first time this year, the Sunday Mirror also ran the promotion.
The show is now in its second year at London Olympia after moving from its original home at Earl’s Court because of redevelopment.